Vision and Mission statements can be more than a piece of paper printed in the bulletin or website only to be placed aside until the next Temple administration. Developing a mission and vision statement should be designed as a powerful, unifying and invigorating experience for a congregation's membership. A delineated process that reflects back on the congregation's history, the current operating philosophy and membership benefits, and its plans for the future are the key elements in developing an effective vision and mission statement.
Is your mission statement reflected in the actions of your board, school curriculum, professional staff, office administration, and printed materials? If not, then you have a problem! You can either change the mission statement or change the behavior. You can become a congregation of choice. Integrate the key concepts from the Nordstrom, Four Seasons, Disney models of customer service and staff relations into the life of your congregation.